A collection of dresses from Brasil in exclusive prints and vivid colours with a genuine Latin American feel. Lucidez has become synonymous for the perfect fitting dress using fabrics designed to flatter the wearer.

Behind the brand is the designer and founder Marcia Azzi  who has believed for two decades in making high quality products that hold their charm and identity. The collection  draws on inspiration from the culture of the ‘coming and going’ to the beaches of Rio, the innovative exhibitions held in São Paulo, the colours and textures of the Northeast and from the ethnic mixture that makes us unique.

Ludidez design their own exclusive patterns using incredible hi-tech material and special finishes. With every detail designed to focus on attending to contemporary women’s wants and needs.

Broadening their horizons, seven years ago they began exporting to Italy, Spain, Ireland, England, Japan and Argentina.

Lucidez is in touch with it’s own desires and knows that a happy and confident woman is a gift for everyone around her. 

There is nothing like a special look to keep our smiles bright and our days shining!