In a small atelier in Copenhagen, with limited means available, BY GROTH saw the light of day in 1995 at the hand of designer Mette Groth and her brother Mik Pedersen.

Since then, BY GROTH has grown into a successful global design business, creating styles for women who want to dress individually while still being feminine.

'Clothes are supposed to give a visual and sensual experience, but most importantly, clothes are worn' says the designer Mette Groth.

The best way to describe the BY GROTH universe is 'simple but never out of fashion'. The clothes are feminine, comfortable and graceful - both to wear and to contemplate. There are always special features such as contrasting colours, or unusual combinations of patterns and details.

The BY GROTH philosophy of life is that anything is possible. Coincidence and chaos have a way of creating harmony in the midst of confusion. The BY GROTH woman is successful in the way she defines success for herself.